Egbert Schram, Group CEO Hofstede Insights
Change management professionals face a gap in addressing cultural transformation. They tend to either focus too much on the people component, or focus too much on the systems and structure component. In his speech, Egbert Schram, Group CEO at Hofstede Insights, provides change management professionals with an approach which combines people, systems, processes and structures. The approach is called the Multi-Focus Model and is used in cultural transformation processes by expressing culture in tangible numbers, taking into account strategic objectives and the external operating field of organisations. It provides change professionals with concrete and actionable elements to drive and maintain cultural transformation in an inclusive yet results oriented way.
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Egbert Schram is the CEO of Hofstede Insights. He is astute, passionate about his work, known to make complex things understandable by focusing on pragmatic solutions. His client engagement focuses on management team and board level culture and strategy alignment challenges, for example in integration, acquisition and transformation issues.
Known for his ability to cut through data and get to the point, he supports facilitators and clients alike to implement meaningful actions which are culturally sensitized. Egbert has worked with clients throughout Europe, India, Japan, Middle East, Africa and North America and across sectors such as Aviation, Finance, Insurance, Healthcare, Manufacturing and Oil & Gas.
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To support ACMP members in the UK with leading the way change works and to serve as an independent and trusted source of professional excellence, advocate for the discipline, and create a thriving change community within the UK
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