Egbert Schram, Group CEO Hofstede Insights
Change management professionals face a gap in addressing cultural transformation. They tend to either focus too much on the people component, or focus too much on the systems and structure component. In his speech, Egbert Schram, Group CEO at Hofstede Insights, provides change management professionals with an approach which combines people, systems, processes and structures. The approach is called the Multi-Focus Model and is used in cultural transformation processes by expressing culture in tangible numbers, taking into account strategic objectives and the external operating field of organisations. It provides change professionals with concrete and actionable elements to drive and maintain cultural transformation in an inclusive yet results oriented way.
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Egbert Schram operates in the world of business and HR. He consults for top-level executives, enabling people and money to grow in a positive cycle.
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